Problem: Reflexivity Research needed a website to promote their crypto-native research and boost subscriptions, but their existing platform lacked user engagement, clear navigation, and visibility to bridge traditional finance into digital assets.

Solution: We designed Reflexivity Research’s website (reflexivityresearch.com) with a user-centric approach, informed by market research and user personas. The site features clear information architecture, responsive design, and seamless subscription integration to enhance engagement. Interactive elements, SEO optimization, and rigorous testing improved functionality and visibility, while a post-launch marketing strategy and analytics supported ongoing optimization.

Outcome: The redesigned website increased user engagement and subscription rates by providing an intuitive experience. Enhanced visibility through SEO drove more traffic, positioning Reflexivity Research as a leader in crypto research.

‍Services provided: UX Research, UX/UI Design, Visual Design, B2C