Problem: In 2014, OppenheimerFunds needed a brand enhancement for their Investor website to support growth over the next five years, but their existing digital presence lacked a cohesive, user-friendly design to navigate complex financial data effectively.

Solution: We worked with the marketing, content, and investment teams to define a subdued, editorial, typography-driven creative direction. After approval from senior leadership, we designed an elegant, intuitive, and responsive UI for the Investor website, using persistent user testing, interviews, and design iterations to simplify navigation through intricate financial data.

Outcome: The redesigned website improved user experience by streamlining access to financial data, enhancing navigation, and increasing engagement. Its elegant design aligned with OppenheimerFunds’ growth strategy, supporting a stronger digital presence.

Services provided: UX Research, UX/UI Design, Visual Language, Web Design