Design of a content licensing platform.
Problem: LicenseNow, a platform for content creators to create, sell, and manage creative licenses, needed a UX/UI design to attract talent and guide them through an offer flow to sign up, but faced challenges with high drop-off rates during the process.
Solution: We designed multiple landing page variations to appeal to diverse creative talent and created a streamlined UI for the offer flow funnel. The flow was split into two segments: an essential pre-sign-up phase to qualify visitors for an offer, and a post-sign-up phase to complete licensing requirements, ensuring a simple, engaging journey with minimal steps.
Outcome: The intuitive design reduced drop-off rates by guiding creators seamlessly to sign-up. The tailored landing pages and clear offer flow increased sign-ups, enhancing LicenseNow’s ability to attract and onboard creative talent.
Services provided: UX Research, UX/UI Design, Visual Design, Mobile Design, Branding