Design of a content licensing platform.
LicenseNow is a platform for content creators for creating, selling and managing creative licenses. The goal of the project was to design the UX/UI for an experience of enticing creative talent to license content they create. The idea was to drive them to a landing page with an offer, which would then funnel them to go through an offer flow, thereby signing them up to the LicenseNow platform.
We designed several variations for the landing page, catering to a wide range of creative talent, and created a UI for the offer flow funnel. One of the main challenges was to keep the drop-off low and lead a visitor through an offer flow to the sign up screen in a few easy steps. We separated the flow into an essential segment that would qualify the visitor for an offer, and a post sign up segment, where they would complete the remaining requirements for licensing content.