Design of a flagship website for this leading national laundry services provider.
Laundry Care is a nationwide and one of the largest laundry services providers in the United States. They offer residential and commercial services, as well as manage a complex network of independent service providers, and equip them with tools to run their laundry care businesses.
Laundry Care website was outdated and they were looking to not only redesign it and update the visual language, but also drastically improve usability and conversion. Organic traffic is one of their most important traffic sources, and so we designed the site with SEO optimization in mind.
For this project, we first developed a visual language that aligned with their brand and resonated with their target audience. We created a modern and fresh design, with clean and intuitive layouts that made it easy for users to navigate the site and find the information they needed.
We paid particular attention to the user experience, ensuring that the site was easy to use and understand. We streamlined the navigation and created clear and concise calls-to-action that encouraged users to engage with the site's content. We also focused on improving the mobile experience, creating a responsive design that adapted to different screen sizes and devices, making it easy for users to access the site from anywhere, at any time.|