Problem: Two Pillar Farms needed a marketplace website, Inside Track, for horse sales, with separate interfaces for buyers and sellers. As a niche market with few competitors, the challenge was creating a thorough yet straightforward process for buyers to navigate ads, view horse stats, communicate with sellers, and finalize deals.

Solution: We designed the Inside Track website with a picturesque, user-friendly interface, ensuring easy search and navigation to connect buyers and sellers seamlessly. The branding and visual language captured the Equine industry’s strong yet gentle spirit, aligning with Inside Track’s identity and enhancing its appeal.

Outcome: The intuitive design streamlined the buying and selling process, increasing user engagement and successful transactions. Its visually appealing style strengthened Inside Track’s brand, fostering trust and connections in the niche horse sales market.

Services provided: UX Research, UX/UI Design, Visual Language, Web Design, Dashboard, Branding