Landing page design and brand identity for a B2B construction marketplace.
HOMER is an upcoming B2B online marketplace for the construction industry. It enables producers of construction equipment and materials to interface and transact directly with contractors and construction companies. The goal was to design a marketing website with a distinct visual language for a marketplace that would stand out amongst competitors. There’re very few of these types of marketplaces in existence, so the challenge was to introduce a solution with a low learning curve that is easily accessible for contractors, a lot of whom are not computer savvy.
We thoroughly analyzed competitor offerings, modeled and tested a variety of interfaces with prospective users and came up with a refreshing visual language, UI, and UX for the marketing site, which will be used to advertise and promote the HOMER marketplace to the construction industry.