Problem: HOMER, an upcoming B2B online marketplace for construction, needed a marketing website to connect equipment producers with contractors. With few similar platforms and a non-tech-savvy audience, the challenge was creating an accessible site with a low learning curve that stands out.

Solution: We analyzed competitors, tested interfaces with prospective users, and developed a refreshing visual language, UI, and UX for HOMER’s marketing website. The design prioritizes simplicity and accessibility, ensuring contractors can easily navigate and engage with the platform while promoting HOMER’s unique marketplace to the construction industry.

Outcome: The user-friendly website reduced the learning curve, increasing engagement among contractors. Its distinct design elevated HOMER’s visibility, positioning it as a standout solution in the construction marketplace niche.

Services provided: UX Research, UX/UI Design, Visual Language, Web Design, Mobile Design, Branding