Branding, web and mobile web design for a company offering Last Will & Testament services with the help of AI.
FastWill's mission is to make Estate Planning simple, affordable, and accessible to everyone! Their easy-to-use system allows users to build a full Will-based estate plans in as little as 20 minutes, all from the comfort of their home. The company was starting from scratch in terms of brand identity, and website design, and retained us to created a full suite of digital products; website, admin dashboard, email templates, banner ads, and social media assets.
The company caters to millennials and gen-x audience, so our initial goal was to create a youthfully enticing brand and visual language that also appeals to families. We adopted a style influenced by neo-brutalism and used it to create a contrasting color palette, popping iconography, bold typography, and colorful illustrations.
We then put together a website UI that brings the brand together through engaging content, interactivity, and animations. It was important to guide users through understanding the Will creation process and initiating it, taking them through each step in a visually captivating way.