Problem: FastWill, a platform simplifying estate planning, needed a brand identity and digital products from scratch to make Will creation accessible and engaging for millennials and Gen-X users, but lacked a cohesive visual presence to attract its target audience.

Solution: We crafted a youthful, family-friendly brand (https://fastwill.com/) for FastWill using a neo-brutalist style with a contrasting color palette, bold typography, vibrant iconography, and colorful illustrations. The website UI, admin dashboard, email templates, banner ads, and social media assets were designed with engaging content, interactivity, and animations to guide users through the Will creation process in a visually captivating, step-by-step manner.

Outcome: The vibrant, user-friendly digital suite increased engagement by making estate planning approachable. The clear, animated UI boosted user confidence, resulting in higher completion rates for Will creation within 20 minutes.‍

Services provided: UX Research, UX/UI Design, Visual Design, Web App Design, B2C, Branding