A mobile app to create an inclusive, user-friendly digital platform that empowers families to nurture emotional health and strengthen relationships.
Problem: curaJOY, a platform combining behavioral health, education, and AI, needed a mobile app to provide inclusive, continuous wellness support for diverse families. The challenge was creating an engaging, accessible tool that fosters growth and relationships for both parents and children, regardless of tech-savviness.
Solution: We designed the curaJOY mobile app to align with its mission of delivering proactive mental health support. Using a best-in-class UI/UX approach, we created a clean, empathetic design with vibrant visuals, incorporating gamified elements for kids and streamlined navigation for parents. Features like guided activities, interactive tools, and accessible options—such as adjustable text and voice guidance—ensured inclusivity for all family members, especially in underserved areas.
Outcome: The app strengthened family bonds by offering an intuitive, uplifting experience that encouraged engagement. Parents gained actionable insights into emotional well-being, while kids enjoyed rewarding interactions, leading to increased usage and improved family wellness.
Services provided: UX/UI Design, Visual Design, Mobile Application Design, B2C, Brand Identity