Problem: Coca-Cola needed a vibrant mini-site for its “The Coke Side of Life” campaign to boost social presence through user interaction, but required a creative, engaging platform to connect with users via video, chat, and games.

Solution: We partnered with AKQA’s team of visual designers, developers, and illustrators to create a colorful, interactive campaign website. The fun design incorporated video, chat, and games, fostering direct user engagement and reflecting Coca-Cola’s lively brand spirit, while ensuring a seamless and entertaining experience across all features.

Outcome: The website’s engaging design significantly increased user interaction, strengthening Coca-Cola’s social presence. Its creativity earned several awards, highlighting its success in connecting with audiences through an innovative digital experience.

Services provided: UX Research, UX/UI Design, Visual Language, Illustration