Problem: Caterness, an online ordering, pickup, and delivery platform for catering restaurants, needed a consumer ordering portal and business management system for web and mobile, but faced the challenge of making the ordering process intuitive and restaurant-like for users.

Solution: We collaborated with restaurateurs to understand catering operations, informing our design choices. We developed a cohesive visual language for Caterness, creating a customer-facing ordering platform for web and mobile where users can browse menus and place pickup or delivery orders. Additionally, we designed an admin portal for business owners to manage orders, menus, schedules, customers, and transactions efficiently.

Outcome: The intuitive, restaurant-like ordering experience increased user engagement and order placements. The admin portal streamlined restaurant operations, enhancing efficiency and supporting Caterness’ growth in the catering industry.

Services provided: UX Research, UX/UI Design, Information Architecture, Visual Language, Dashboard, Mobile Design