Problem: Arena, a B2B payments platform offering Arena Pay for loans and invoice payments and Arena CFO for consulting, needed a digital payment platform and marketing website to transition from a manual, offline invoicing model, which was complex for customers.

Solution: We collaborated with Arena’s founders to define business requirements and functional specifications, conceptualizing models and conducting user testing. We designed the information architecture, wireframes, and visual UI for the MVP app, releasing it in stages starting with a tracking dashboard for loans and a vendor payment portal, ensuring a straightforward payment process.

Outcome: The digital platform simplified invoicing and payments, increasing customer adoption. The staged release and intuitive design enhanced usability, positioning Arena as an efficient solution for B2B financial management.

Services provided: UX Research, UX/UI Design, Information Architecture, Dashboard, Visual Language, B2B