Problem: Agrippa, an AI-powered platform connecting real estate developers with institutional investors, had only initial sketches and needed a cohesive brand identity and web application to simplify complex commercial real estate transactions for users.

Solution: We conducted in-depth research into commercial real estate transactions to structure an intuitive UI, creating a clear hierarchy for each deal step to align with users’ real-world experiences. We developed a bold red-themed visual language with bright illustrations to highlight transaction aspects, paired with a clean, minimalist marketing website that emphasizes key value propositions through concise copy. agrippa.com

Outcome: The new design improved user understanding and engagement by simplifying the deal process. Agrippa’s enhanced brand presence and intuitive web app increased investor and developer interactions, driving platform adoption.‍

‍Services provided: UX Research, UX/UI Design, Visual Design, B2B, Dashboard, Webflow Development